Cafe de Coral Article

Bistro de Coral reefs

The Hong Kong Administration Association

Degree in Management Studies

Spring Term 2013

Management Project

A Two-Year Strategic Business Plan of Café para Coral in Hong Kong Junk food Industry.

Cover Sheet


2 . 1 Firm History & Background

Café de Coral formations Group (0341) is the greatest publicly detailed Chinese junk food restaurant group in the world. The Group is principally engaged in the operation of quick service and specialized restaurants chain, with straight and lateral diversification in institutional providing and meals processing organization. The Group was designed in Oct 1968 and went community in September 1986 on the Stock Exchange of Hong Kong, that has been the first of its kind during listing. In October, it absolutely was appointed among the top two hundred constituents from the Heng Seng Composite Index Series. After 42 many years of development, if has become the industry leader inside the Hong Kong take out industry as well as the largest national brand to get Chinese speedy service cafe in Canada, with over 24. 8% business in the Quick Service Cafe segment and 4. 6% of the total dining out market in Hong Kong. Its business operation ranges over 2 continents with more than 300 operating units in Hong Kong, over 100 retailers in China as well as a lot more than 140 units in North America. Below is known as a Café para Coral's business chart.

installment payments on your 2 Business Motto & Mission

The trade-name " Café sobre Coral” arises from the Chinese language ideal of togetherness, developing a three- word logo literally which means that both the investors, the customers plus the staff, should be " almost all happy together” at " Café sobre Coral”. The organization motto”A Hundred or so Points of Excellence” reflects their commitment to strive for brilliance, as they make strategic organization moves in a rapidly changing world. Income is only a by-product of their undeviating pursuit of excellence to 100%. Their very own Mission is" To establish Café de Coral reefs Holdings as a distinguished corporation in the food and providing industry while the world's largest Chinese quick services restaurant group, maintaining a publicly acknowledged leadership location in the mass-market, quick services restaurant sequence business, with vertical and horizontal diversity towards the meals services, foodstuff processing and distribution, wedding caterers and hospitality sectors in the world arena. ”

2 . three or more Strategies and Goals

In the past year, the catering market has noticed skyrocketing material costs, that have driven up operational costs around the world. In Hong Kong, they may have also found their very own selves attempting under elevated labour and rental costs. Recognizing why these increases will probably be an ongoing a significant the foreseeable future, the Group implemented a number of measures to deal with these timbre, such as enhancing the effectiveness of the existing shops. Two new central food digesting plants had been developed and will take over virtually all back-end preparing food. Their neighborhood businesses will be supported by the rose under development in Hong Kong, while the PRC plant and accompanying training centre at the moment in operation will certainly support business development in China. With each other these fresh plants will allow them to produce improvements in product quality and put into practice cost control measures consistently across brands. They will also allow to speed up expansion. With simplified food selection, the front-end can give attention to improving solutions and creating larger revenue. 3. TASK OBJECTIVES

While using Hong Kong economy of inflation, the lack of employment rate remains to be high. The influences with the minimum income imposed a year ago, fast food companies faced a really keen competitive situation. Café de Coral formations is underneath large cycle operations, which has a strong manufacturer image. This project concentrates on improving competition, assuring the standard of services, bettering employee performance and work flow of Café de Coral. Moreover, fresh ideas and techniques will be introduced to boost effectiveness. Besides, another objective is to...