Case-8-Accra-Beach-Hotel Analysis

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 Case-8-Accra-Beach-Hotel Research Essay

Mc Donald's and Subway

Services Marketing

2011

Published By: Ankit Singh

Mc Donald's and Subway

Table of Material

CORE ASSISTANCE AND VARIOUS SUPPLEMENTARY SERVICES………………………………………………………………………………….. 5 FACILITATING SERVICES......................................................................................................................................... 8 ENHANCING PROVIDERS......................................................................................................................................... 10 HARD AND VERY SOFT SERVICE SPECIFICATIONS.................................................................................................................... 11 PROGRAMS OF SERVICE DELIVERY............................................................................................................................. 16 COMMUNICATION MIXTURE............................................................................................................................................ 16 SUPPORT BLUEPRINTING............................................................................................................................................ twenty one SERVICESCAPE.......................................................................................................................................................... 3 SERVICE QUALITY GAP MODEL AND QUALITY DIMENSIONS................................................................................... twenty-eight PRICING STRATEGY................................................................................................................................................... 35 Critical Analysis......................................................................................................................................................... 40

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Mc Donald's and Subway

Table of Figures

Figure 1: SubWay -- Flower of Service........................................................................................................................ 6 Figure three or more: Facilition Providers....................................................................................................................................... 7 Figure 2: McDonald's - Bloom of Assistance.................................................................................................................. 7 Determine 4: Interaction Mix................................................................................................................................. of sixteen Figure five: Role Of Communication Mixture.................................................................................................................... 19 Determine 6: McDonald - Proceed Global Work Local............................................................................................................... twenty Figure several: Mc Donald's Blueprint.............................................................................................................................. 21 years old Figure 8: Subway-Blueprint..................................................................................................................................... twenty two Figure on the lookout for: Service Space Model.................................................................................................................................... twenty eight Figure 15: Characteristics and Evaluation Outcomes.............................................................................................. 29 Number 11: Ways to influence expectations...................................................................................................... 30 Figure 12: McDonald's Pricing................................................................................................................................. 36 Figure 13: SubWay Costs....................................................................................................................................... 38 Figure 14: SubWay & Mc Donald is Pricing...

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