CIS1101 earlier exam paper

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 CIS1101 previous exam conventional paper

CIS1101 – BUSINESS ONLINE

Web page 1 of 14

Evaluation Period - Semester two, 2014

PORTION A

Mcq

You are required to solution forty (40) questions.

It is worth an overall total of 40 (40) represents.

Please record your answers on the CMA Sheet presented.

QUESTION 1

The ____________________ is the main reason that the Internet provides such prospect of destroying traditional conceptions and implementations of intellectual property law. a) ability to make perfect clones of digital works at little cost b) usage of standards pertaining to file forms

c) unknown nature of the Internet

d) support intended for instant peer-to-peer communication

QUESTION 2

____________________ is an example of the internet marketer revenue model. a)

b)

c)

d)

MyPoints

Distance. com

Bing

eBay

PROBLEM 3

The style behind doc formatting acquired its beginnings in ____________________. a)

b)

c)

d)

HyperText Markup Language (HTML)

Extensible Markup Language (XML)

Standard Generalized Markup Terminology (SGML)

General Markup Language (GML)

PROBLEM 4

The most expensive form of internet advertising on a per 1000 viewer basis is a ____________________.

a)

b)

c)

d)

banner ad

rich mass media ad

special sponsorship set up

e-mail marketing campaign

QUESTION your five

A ____________________ helps businesses understand the marketing effectiveness of their e-commerce internet site.

a)

b)

c)

d)

product data source

inventory management system

shopping cart

web page tracking and reporting system

CIS1101 – BUSINESS ONLINE

Web page 2 of 14

Assessment Period -- Semester two, 2014

QUERY 6

A ____________________ permits someone to attain an exclusive monopoly on the tips behind an invention for twenty years.

a)

b)

c)

d)

trademark rules

trade magic formula law

patent law

copyright law

ISSUE 7

____________________ is a social network functionality that permits users to easily post text messages to the whole community.

a)

b)

c)

d)

Email

Instant messaging

Chat

Message board

QUERY 8

The ____________________ is definitely the element of a company model that may be responsible for making the unit work.

a)

b)

c)

d)

company structure

market strategy

administration team

firm's key competitive advantage

QUESTION 9

____________________ is the moral principle that asks you to consider the impact of your decision if the rules underlying your decision became a great organizing principle of the whole society. a)

b)

c)

d)

The social contract rule

The slippery slope

Risk aversion

The glowing rule

PROBLEM 10

Both main pieces of a system design and style are ____________________ and ____________________.

a)

b)

c)

d)

business goals and technology requirements

a behavioural design and a technological design

a logical design and style and an actual design

front-end systems and back-end systems

QUESTION eleven

A __________________ is the element of the business unit that details the question of why a customer should buy through the firm.

a)

b)

c)

d)

earnings model

benefit proposition

market strategy

competitive advantage

CIS1101 – ONLINE BUSINESSES

Page several of 13

Examination Period - Semester 2, 2014

QUESTION 12

The last step in the purchase process entails ____________________. a)

b)

c)

d)

mailing a remittance payment

sending the invoice

shipping the goods

delivering the products.

QUESTION 13

Promoted Trends is an example of ____________________.

a)

b)

c)

d)

weblog advertising

online social network advertising

interest-based advertising

video game advertising

QUERY 14

Recency refers to the ____________________.

a)

b)

c)

d)

percentage of customers whom return to this website within a 12 months to make further purchases percentage of customers who also do not come back during the the coming year after a primary purchase percentage of existing customers who have continue to buy on a regular basis period elapsed considering that the last actions taken by a customer

QUESTION 15

Critics include pointed out that the Chrome browser's Suggest...

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