19.08.2019-924 views -Competitive Benefit of
3. 0 INTRODUCTION
This section elaborates on which kind of data was collected and used, the sources and methods of info collection and how info collected was analyzed.
several. 1 EXAMINE DESIGN
A descriptive study was done by using the two quantitative and qualitative tools. Available evidence suggests that little has been completed specifically assess the Company's setting strategies vis-à-vis its accomplished competitive edge.
3. 2 DATA COLLECTION TECHNIQUES AND TOOLS
Info was accumulated from existing literature relevant to the research. Too, researcher designed and used self-administered customer survey and interview guide to collect primary info from participants.
3. three or more TYPES OF DATA COLLECTED
Both equally primary and secondary data were collected during the analyze.
3. several. 1 PRINCIPAL DATA
Primary data was collected by regional business owners of the company, some personnel of the promoting department, product sales representatives and some customers.
a few. 3. two SECONDARY DATA
Secondary info was obtained from prospectuses, gross annual reports and periodical of the company.
several. 4 EXAMINE POPULATION
The study population made up the regional managers, key marketing and revenue staff, and customers in Ashanti Location.
3. a few SAMPLING DESIGN
3. a few. 1 TESTING METHODS
Calculated sampling and systemic sample methods utilized in the examine. Purposive sample method was used to select the regional managers, key marketing and sales staff. The methodical sampling method was used to select and accumulate data through the customers in the company.
3. 5. two SAMPLE SIZE
The regional managers, four (4) sales and 4 marketing business owners were evaluated for the analysis. As well, 59 (60) consumers of the SIC were evaluated for the analysis.
3. 6 INTERNAL VALIDITY
Some probably threats that may have adulterated the true outcomes should, were identified simply by ht electronic researcher while the biases of the firm's management and staff. Thus, efforts were made to...
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