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 Trojan Horses Research Daily news

1Q Overview

Georgia-South

A*FAME Model Analysis (1st Quarter)

• 48 DASAR writing quantities issued

– 60% of 1Q recruits

• 37 Different acquaintances had an DASAR

– 26% of AWP

• 16 associates completed ABC Accounts (record! )

• 33 associates completed ABC AP  (record! )

• several of our being unfaithful Fireballs had been ABCs

• 18 associates made A*FAME

• almost 8 (out of 17) DSCs made FAME

Congratulations upon FAME!!

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Brandon West

Lorri Stembridge

Lynn Sims

Ruben Collins

Candace Jackson

Chip Griffin

Bryan Shover

Sheila Mims

• Richard Carter*

• Doug Crawford*

FAME Categories

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MPI

Employees

FBS

NAP

NA

10

11

almost eight

8

6

Congratulations on MPI!!

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Brandon West

Jay Carter

Richard Carter

Lorri Stembridge

Lynn Sims

John Collins

Candace Knutson

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Nick Griffin

Bryan Shover

Sandi Mathis

Rusty Parker

Mack McDaniel

Andrea Mims

Doug Crawford

As the Year Will go On…It Gets Easier

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April

May

June

2Q

• Rest of 12 months

4. 0%

16. 9%

2 . 9%

6. 8%

-0. 3%

– Excludes CISCO

– Only two months were positive

" A good dance shoes player takes on

where the puck is, an excellent

hockey participant plays where

puck will be. ”

- Wayne Gretzky

" The Great One”

Changing the Value

Idea Model in

Aflac Georgia-South

2014 Strategic Issues

• Communicate NEW VALUE TASK

• Increase RECRUITS and NOMINATIONS

• Implement EXCHANGE STRATEGY

• Market AFFILIATE BONUS PLANS

• Give attention to ACCOUNT PRESERVATION

Two People

Existing or Potential Agents/Brokers

Aflac are going to pay YOU to build YOUR Agency!

Existing or Potential Clients

Aflac can offer a one-stop, single-bill solution

for all your profit needs!

Aflac Value Proposition

But to get this happen…

Georgia-South MUST replace the Value Task

that we speak in our sourcing, recruiting,

meeting with, training, revenue, motivation, and

advancement features.

This will update our expertise – starting with

recruiting – and results.

The Value Proposition

The Aflac Career Benefit Proposition is definitely changing

Current: Sell Aflac voluntary goods

New: Promote a Private Exchange solution

That includes a mandatory item, and…

which has Aflac and other voluntary products

The Model Now Has Two Legs

A*FAME Model

Everwell Platform (Agency)

The A*FAME Agency Model

The Style Comprehensively Addresses the

Several Pillars with the Aflac System

Recruiting

Training

New Account Development

Advantage Management

So what do These Sectors Have in

Common?

Trojan viruses Horse Advertising

Sell one particular product for cost for the ability to upsell

profitable products (at improved frequency).

Mobile phones (talk time, data plans)

Movie Theaters (popcorn and Coke)

Automobiles (service, maintenance)

Fast Food (fries and a Coke)

Insurance (from a carrier perspective)

Trojan Equine Marketing

What one product constitutes forty percent

of McDonald's profits?

Trojan's Horse Promoting

What one product constitutes 40%

of McDonald's earnings?

The Completely happy Meal!

With guaranteed fries and a drink,

they can hand out free toys and games shipped from China

and still help to make a HUGE revenue!

Trojan Horses Marketing

Offered the price of a movie ticket,

how much in profits does Carmike

make by admissions on its 3, 000

displays?

Trojan Horse Marketing

Carmike 2012 Economic Results

Admission Revenue:

Film Exhibition Costs:

Theater Operating Costs:

SG& A Costs:

Total:

$343M

($186M)

($212M)

($ 25M)

($80M)

Trojan viruses Horse Advertising

Carmike 2012 Financial Effects

Admission Income: $343M

Film Exhibition Costs: ($186M)

Movie theater Operating Costs: ($212M)

SG& A Costs: ($ 25M)

Total: ($80M)

Concessions: $196M

800%

Credits Cost: ($23M)

Total: $173M

Net Income: $96M

PM!

Trojan's Horse Advertising

• What is our " movie” or " burger”? Major medical

– HCR has made it indispensable, or perhaps compulsory

• What is in our " obole stand”?

– Aflac non-reflex

– Dental/Vision/LTD/Life...

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